As VP of Marketing for the Ecommerce Division, Jinal built the capability for the organization from scratch. She led her 80-person team of marketers, producers, and creatives through an extraordinary time of transformation, ambiguity, and accelerated growth post Jarden acquisition and amidst B&M deterioration. She lead end-to-end responsibility of the digital shopper journey on Newell's Direct-To-Consumer business and Amazon.
She led digital shelf development and optimization for 36K SKU's across diverse portfolios on DTC, Amazon, WMT and other channels. Under her leadership, the teams drove a consistent >7x ROAS on a $40M marketing and production budget, contributing to the +35% YoY growth on Amazon and +20% YoY growth for DTC. She navigated a complex, matrix environment and drove alignment between brand and eCommerce needs leading to increased collaboration, less territorial outlook, elevated creative, and increased revenue.
J. Walter Thompson
As Global Digital Director, Jinal led brand and campaign development, digital and content strategy, marketing operations and eCommerce for a portfolio of B2B, retail and CPG Clients such as Revlon, Avon, Estee Lauder, Macy's, Nestle, T. Rowe Price, ForeverMark, On-Go, AcornSeekers, The Conference Board, and Rolex.
As part of the company's Digital Board, she also led digital transformation of the agency by creating a global center of digital excellence, participating in global acquisitions, and launching new capabilities in content and digital shopper. Efforts ensured JWT's ranking climbed from double digits to #7 in 2016 at Cannes.
Financial Services Sector
Stash: Jinal helped developed early brand thinking, personas, brand voice, and marketing for fin-tech start-up Stash.
On-Go: Jinal developed the brand name, brand positioning, strategy, identity system, and UX/UI kit for the first mobile payment app in Myanmar.
American Express: As part of a boutique agency, she led product growth and development of the Webby award winning site OPENForum.com. She focused on UX, content, user acquisition, distribution, and online advertising.
Advanta Bank Corp: As the youngest product manager at the small-business focused credit card company, Jinal conceived, produced, and launched ideablob.com - the very first social network ever launched by a financial services company. In her role, she also assessed market potential for new financial products and partnerships by sizing the market, availability of resources, and evaluating company underwriting strategy to discover viable fits.