Principal, Shah Menon & Co.



Jinal Shah has spent 13 years as a strategist, business leader, and team leader. She has worked for and with some of the most admired brands and built a niche connecting consumer and e-commerce marketing to drive cultural and commercial impact.

Most recently, she was VP of Marketing at Newell Brands in their eCommerce Division where she built from scratch an 80 person team of creatives, producers, and performance marketers and led over $250M in revenue. Prior to Newell Brands, she spent the last six years at WPP's J. Walter Thompson Company rising from digital strategist to Global Digital Director. Before joining the agency world, she launched a social network for a financial services company. 

She is known for breaking down complacency, bad habits, and silos. She does this by merging systems thinking with creativity, bringing relentless discipline to brand and marketing strategy, and by building optimistic, diverse, no-assholes team cultures that fight for the work and only for the work. 

Jinal was ranked by The Guardian as the one of Ten Digital Strategists to Watch and was listed as iMedia's Top 25 Internet Innovators. Her work has also won Mobile Marketer of the Year Award, Gold and Silver Lions (at Cannes), ADC, Clip and also a Webby.




As VP of eCommerce Marketing, Jinal built an 80 person team from scratch, led responsibility for 36K SKUs across Amazon, DTC, and, and drove 40% YoY growth in revenue on the channels - all through an extraordinary time of transformation, ambiguity, and accelerated e-commerce growth post Jarden’s acquisition and amidst brick and mortar deterioration. 


During her six year tenure at J. Walter Thompson, she led digital transformation efforts for the agency and its top clients, built new capabilities in content, and launched award-winning integrated campaigns. Her key clients where: ForeverMark, Macy's, Estee Lauder, Revlon, Nestle, T. Rowe Price, Rolex, On-Go, and Acornseekers. 


At Bond, Jinal led the growth of Webby award winning American Express OPEN small business site, She also launched Meet At The Apartment, the first in a series of boutique meeting spaces. Prior to Bond, Jinal launched the first social network ever launched by a financial services company.